The schools reopened this week but it wasn’t just the children getting A grades, as our team at Mc&T was busy securing coverage for our clients. Now, if you are sitting comfortably, let’s begin this week’s show and tell, we’ll start…
A Beaverworld launch that was out of this world…
Last week, Beavertown announced the official launch of Beaverworld, its brand new brewery in Enfield. A site deemed as Beavertowns forever home, it is a huge leap forward for Beavertown, allowing the company to deliver 90,000,000 pints yearly, 10 times more pints than before. We had the job of communicating the launch to national, broadcast and trade press and succeeded in securing over 230 pieces of coverage.
A Kopparberg collaboration which strikes a different chord…
Last week, Kopparberg kicked off the bank holiday celebrations with the launch of its latest addition to its rum range – Kopparberg Dark Fruit Spiced Rum. To mark the launch, Kopparberg teamed up with London rapper and creative, Kojey Radical, who has created a limited edition line of T-Shirts, with profits supporting the Music Venue trust; a charity whose #saveourvenues campaign is raising funds to support small and independent music venues from closure during the coronavirus pandemic. Kojey’s T-Shirt design was inspired by the tagline ‘Different in the Dark’ and depicts the animals of the Swedish forest surrounding the Kopparberg brewery. T-Shirts can be purchased on Everpress and the campaign has generated some great coverage to date, including interviews with Kojey Radical and key new product announcement features.
So from an out of this World launch onto those taking over it and read our recent “A Slice of Digital PR” on why Triller may be taking over the world. Well, not literally taking over the World…then again, it is 2020, so anything could happen.
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Until our next time,