October has started which of course means one thing, Halloween. We’d like to say it is the season for frights and the Macabre but **gestures animatedly** 2020 has that one covered for sure. So before you decide to join in the spooky fun and put that old bed cover over you to make a ghost costume, let’s delve into the cover-age* we’ve secured for our clients this week.
It’s a Halloween movie marathon at Drive-In Film Club
Spooky season is in full swing and Drive-In Film Club’s October programme has us all on the edge of our seats. This month, viewers will get the chance to enjoy classics like The Shining and family favourites like Hocus Pocus and Matilda. The ultimate socially distanced outing for all, this month the cinema has been featured in top titles including:
Coverage:
The creativity doesn’t just stop with beer with Beavertown
Across both Saturday and Sunday last weekend, Beavertown Brewery decided to show the pubs some love with the creation of four live murals, taking place at The Trafalgar Tavern in Greenwich, The Ninth Life in Catford, The Windmill in Clapham and the Old George in Bethnal Green.
Each of the murals had been designed by Beavertown’s Nick Dwyer (the man behind the iconic skeleton spaceman can design) and re-imagined the pubs’ signs, taking inspiration from their history, locals and pride of place in their local communities.
A whirlwind day or creativity (and pints), the story was covered by:
Coverage:
Oh, ah giffgaff Digital PR!
To celebrate Recycle Week, giffgaff launched a variety of content on their Refurbished hub covering all things recycling, refurbishing and upcycling. Teaming up sustainable content creators including The Crafty Gentlemen, Cassie Fairy and Curiously Conscious to create bespoke content which delighted the giffgaff audience. The good news is that further content will be added up until Black Friday, so make sure to check in if you’re looking for sustainable inspiration.
giffgaff also commissioned research into the UK population’s sentiment about e-waste to further amplify the campaign, secure press coverage and earn giffgaff so lovely high DA followed backlinks. Nice.
Coverage:
Earned followed links:
26
Phew! That was certainly a bag full of delightful tricks and treats, wasn’t it? Make sure to check-in for the next round-up and stay connected to our social channels:
Until our next time,
Mc&T
* See what we did there?
