It’s the final week of November, the Christmas adverts are on the tv and Black Friday Weekend V2. The Covid addition has just begun. It’s safe to say this year has felt like a whirlwind – or a corona-coaster if you prefer but some things are still feeling very familiar. One of those things being the Mc&T team getting excited to secure coverage for our clients in this newfound media climate and we certainly haven’t disappointed this week! Let’s jump in, shall we?
Check Your Drawers with giffgaff
This week giffgaff launched their ‘Check your drawers’ campaign after surveying 2,300 adults from 20 cities to find out just how many old mobile devices are in each home.
The research revealed that there are 55 million phones sitting in drawers, with households in London, Birmingham, Cambridge, Leeds and Manchester seeing more old mobile phones lying unused than anywhere else in the UK. Eeek!
With this mind giffgaff launched an anti-consumerist campaign in collaboration with LADbible and UNILAD inviting people to ‘Check Your Drawers’ for old mobile phones that could be refurbished for cash, recycled or giving people the option to donate money from their old handsets to community causes. This celebration of the circular economy for mobile phones landed a plethora of coverage including national newspapers and bloggers who were inspired to take part in the campaign. Get in.
Coverage:
- Metro
- The Sun Ireland
- The Scottish Sun
- The Sun
- The Mirror
- Metro
- Express
- About Manchester
- Shiny Shiny
- Independent Eagle
- Amed Post
- Daily Star Post
- FN Talk
- Mena FM
- Tech Code
- UK Media Hub
- Tech Investor News
It’s a cracking Christmas with Beavertown’s 2-metre long cracker
Christmas is the time to be merry and in 2020, everyone could use more of that which is why Beavertown is making this year’s celebrations even bigger. As people across the UK are in need of bigger celebrations with all the dressings, Beavertown is offering the chance to win a specially created, larger than life 2-metre long Christmas cracker. Yes, you hear that right, a 2-metre long, socially distanced Christmas cracker. 2020, what a time to be alive!
With 5 unique crackers up for grabs, to be in with a chance to win, beer fans could (and still can!) tag a friend or loved one online on Beavertown’s Instagram channels for the chance to crack open a treat. Entries close on Wednesday 2nd December and the 5 winners will be chosen at random. Sadly, we at Mc&T cannot enter but if you did win, you’ll share with us, right?
We secured some epic coverage, including:
Coverage:
So there you go, crackers and drawers…what will we be getting up to next? Well, dear reader, makes sure to check in next time for another Mc&T Weekly round up.
Until next time…
Mc&T
