You’d be forgiven for thinking that the Superbowl is an annual event where loads of ads air and a popstar aims to reignite their career (although we’d never include Prince in that…). But apparently it’s something to do with American Football. No? Us neither.
Sidestepping the sport, and the hoo-ha around Justin Timberlake’s second stab at the gig and whether nipple gate would happen all over again, let’s turn our attention to the best (and worst) of the ad world.
This one was excellent, and mainly because of Cardi B. More of her please. But beyond that, what made this ad stand out was that it didn’t take itself too seriously, and was actually funny. I mean, Anthony Hopkins with peacocks; Rebel Wilson setting the mood whilst enjoying a bubble bath; did we mention Cardi B?
Credit is due to the creative team here for not featuring celebs doing the Tide Pod challenge… Instead, we got the police officer from Stranger Things sending up various “types” of ad – the car one, the beer one, the bedding one etc. It was a great premise, and put the product (clean clothes) at the heart. We think it’s our fave.
Casting Chris Pratt for this spot is bang on – his everyman appeal has definitely helped drive those YouTube views (just over 7 million at time of writing). Not bad for a brand we’ve never heard of. The ad shows how Chris, who’s known on social for struggling with getting into shape for his roles in Jurassic Park and The Avengers, is the perfect fit for a low calorie, low carb beer. Probably could have been funnier though.
This ad is surprisingly good. Playing on the classic scene in Dirty Dancing, we see our footballers Eli Manning and Odell Beckham Jr. practising their moves before pulling off the epic lift. Wonder if we’ll actually see that out on the field this year?
Budweiser usually nail the Superbowl, but this year it was just a bit of an odd one. First off, we’d like the whole acoustic, slowed down cover song thing to get in the sea (damn you John Lewis). Secondly, the ad basically says that the Budweiser brand is there for people in times of trouble, which whilst lovely, feels a bit of a stretch. Would probably have been better featuring Cardi B.
OK so the guys at Doritos / Mountain Dew definitely got the memo about including big name celebs in their ad. Tick. What comes next is just lazy – what does Peter Dinklage have to do with fire (they got the wrong cast member – should have gone with Daenerys Targaryen, duh), or rap for that matter? Morgan Freeman can be forgiven because he can do no wrong.
😱 M&M’s, Human 😱
The red M&M turns into Danny DeVito, who then walks around New York asking if people will eat him. He then gets run over. WHAT?!