PR. Public Relations.

Great relationships are built on trust, truth and mutuality.

But so often this isn’t the case.

In the age of transparency and truth, and with people clamouring for belief-driven brands, we think it’s time for a new kind of PR that starts not with self-interest, but with purpose.

A mutually beneficial role in the world beyond making profit.

Purposeful PR.

That leads to Purposeful Relationships.

What a brand is here to do for you, not just say about itself.

Because who doesn’t like a person or an entity with purpose? A role that they share with the world, fuelled by a burning passion to make things better, built on a foundation of unarguable truth.

And if we’re going to be of value to culture, rather than getting in the way of it, we can think of no better people to make Purposeful PR than those who lead, shape and influence culture.

The Makers.

And so that is who we work with to architect ideas for businesses, brands and causes alike.

Mc&T.

Purposeful PR, that’s Made by Makers.