*Drum roll please*
Mc&T has been nominated for another ‘The Drum’ Marketing Award in the category, ‘Response to Covid-19 – Best Use of OOH Media for Good’ for our NHS ‘Clap Counter’ campaign. We are pretty chuffed to be nominated especially for a campaign which is so close to our hearts.
About the Campaign:
‘Clap-Counter’ – was a pro-bono campaign for ‘NHS Charities Together’ that tracked the real-time digital thanks directed towards the NHS on Twitter and broadcast it as a combined total figure on www.ThankYouNHS.online and specific digital outdoor sites across the UK.
We super-targeted NHS and key workers outside major UK hospitals at the moment they needed it most – shift change. Recognizing their enormous effort and the struggle they were going through in ICU wards, ‘Clap Counter’ reminded them that the nation was behind them as they arrived and left hospital wards while also generating 100s of donations to NHS Charities Together.
You can read more about what Mc&T did over lockdown here. The winners will be announced on the 25th November so make sure to check in on our social channels to hear the results.
Until next time,