We certainly haven’t gone all Lana Del Rey “Summertime Saddness” over at Mc&T – even if it is a banging tune, oh no. Instead, we partnered with our clients to bring the best of what a Summer whilst social distancing can offer. You’re very welcome.
Now let’s dive in:
Beavertown Summer 2.0h’
Last Week Beavertown Brewery announced Beavertown Summer 2.0h’ – a humorous summer line-up to replace the real-life events that audiences were heading to (but now can’t) with-a-very-big-twist. As would-be festival-goers remained glum at home Beavertown and Mc&T teamed up for the first tongue in cheek moment in the Beavertown Summer 2.0h’ line-up – Glastonbury. Beavertown transported people virtually to Somerset and allowed them to catch a glimpse of the Great British countryside with a live stream straight from a farm (animals and all). Audiences are able to sign up to the online summer cancelled moments via a link here with Beavertown’s answer to small summer moments automatically added to their calendars, in one simple click. After all, the weather isn’t the only thing that’s red hot this summer.
Coverage:
- Verge Magazine
- Shortlist
- Flipboard.
- The Resident
- Eat Sleep Drink
- just-drinks
- The British Guild of Beer Writers.
Drive In to a Summer Flick
Rooftop Film Club has announced its return with a new retro Drive-In movie experience, opening July 4th at the iconic Alexandra Palace. Bringing back the nostalgia of the drive-in cinema, the Kings of outdoor cinema aim to provide relief through the power of film to Londoners during this difficult time. Showing movie classics such as Grease and Pulp Fiction, guests of the new drive-in film club can enjoy an away-from-home cinematic experience from the security of their own vehicle. Get in.
Coverage:
Make sure to check in next week to see how Mc&T maintain with their mission to bring #purposefulPR and Summer back into people’s lives.
Until next time,
Mc&T
