What a week. What a Month. What a year….and what a weekly round up!
We’ve been buzzing away at our remote Mc&T offices to get coverage for our clients and here are some of the things we have been working on very recently.
giffgaff Academy
We launched the giffgaff academy, a brand new online hub that focuses on teaching members and non-members digital skills through a series of online videos. An educational hub where users could obtain introductory classes from respected industry tutors Giles McMullen, Ania Kubow and Mabin such as “How to Build a Website” and `Introduction to Code’. Nice.
The academy was launched to the media with a news story that looked at people’s sentiment around their knowledge gaps and this got some fabulous digital amplification on social channels and blogs as well as being featured in National print. Hurrah.
Coverage:
Kopparberg Hard Seltzer Launch
Kopparberg fans will know that their products definitely don’t shy away from flavour, and that couldn’t be more true with their new Hard Seltzer range. This month, we launched Kopparberg’s Hard Seltzer range in three bold fruit flavours: Mixed Berries, Passionfruit and Black Cherry and it’s set to become the drink of the summer. With just 93 calories but all of the taste you’d expect from Kopparberg, their hard seltzer is anything but subtle and will put any preconceptions you have of hard seltzers to one side.
Coverage:
Beavertown Staycation
Staycation is a limited edition beer brewed in lockdown by Beavertown. A tropical 5.2% IPA, Staycation was created to bring a taste of the tropical to our living rooms and encourage Brits to channel that holiday chill, take a moment and let go.
To launch the new beer Mc&T Studio created a mobile based digital holiday that only works when the user disconnects and switches their phone to flight mode. Once you switch your phone to flight mode you are transported to tropical seascape visuals and a specially designed immersive music track begins to play, helping you to sit back, close your eyes and enjoy those zen holiday feels. Best enjoyed with a Staycation in hand of course.
Coverage
MindMotion GO
This week Tej Tadi, the CEO and founder of our client Mindmaze appeared on Ian King Live, Sky News’s flagship business programme, to talk about MindMotion Go, the company’s latest development.
MindMotion GO is the leader in brain technology and an interactive neurorehabilitation platform with a unique telehealth capacity that can be tailored to each patients’ capabilities, offering a complete continuum-of-care wherever the patient may be. It allows at-risk patients to receive neurorehabilitation in their homes while in remote communication with a therapist.
Tej joined to talk more about the product and why remote rehabilitation will become increasingly important in a post COVID-19 world.
Phew, now that was a week. Let’s roll on with the next one!
Mc&T
