When you see “Return of” in a title, you know it’s gonna be about something exciting*
And last weekend was no different as “The Return of the Pub” was the theme for the July 4th Weekend.
Naturally, Mc&T were on hand to support our clients in celebrating sensible socialising with the reopening of some of our favourite places to spend time together – all at a safe distance, natch.
So let’s jump in shall we?
Triumphantly celebrating the much-anticipated return of the pubs on Saturday 4th, Beavertown Brewery teamed up with renowned poet and comedian – Tim Key to create a poem to welcome the pubs back. An artful ode to pubs, it acted as a love letter capturing the excitement and anticipation of that first pub pint. The poem was placed on the pavement line by line (1 metre apart) outside 10 London locations. Even more, Logan Plant, founder of Beavertown was on hand at The Taproom, the breweries on site pub to pour that first Beavertown beverage with City AM discussing the brewery’s return.
Coverage highlights include:
- A live interview with Logan Plant on BBC London Radio on the morning of Saturday 4th
- City AM
- Evening Standard Online
- The Drinks Business
- The Handbook
Logan has also been leading the conversation with his interview on The Independent highlighting the thrill of pubs reopening and the importance of supporting the industry.
Drive-in Film Club & Bussey Rooftop Bar
A double whammy of re-openings as Rooftop Film Club got a socially distanced makeover as it announced its return with a new retro Drive-In movie Experience in Alexandra Palace. Bringing back the nostalgia of the drive-in cinema, the kings of outdoor cinema aimed to provide relief through the power of film to Londoners during this difficult time with the perfect socially distanced fun. An icon of London cinema, the media jumped at the announcement with coverage in Metro, GQ, Evening Standard and more.
Bussey Rooftop Bar also re-opened this Saturday 4th taking Londoners to all news heights and offering that much needed change of scenery. Keeping safety in mind, Bussey is now open seven days a week with all orders done via an app with food and drinks brought directly to visitors table once ordered.
Coverage highlights included:
- Evening Standard
- Time Out
- Secret London
- CN Traveller.
- Harper’s Bazaar
- London on the Inside
- The Resident
- Culture Whisperer
Phew, what a Week….now let’s hope we get some sunny weather for this upcoming weekend so we can spend a bit more time appreciating it all!
Until next time,
*For more insight in this subject please research: Return of the Jedi, Return of the King, Return of the Peddle pusher trouser in fashion in 1998 and of course, The Return of the Mack.